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一個有關宗教和女權主義的英國獨立設計師品牌

時間:2019-06-03 16:38:58 作者:王佳 來源:中國網

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ASEVEN艾斯文

品牌故事

在《舊約》中,上帝用七天創造了亞當,又用亞當的第七根肋骨創造了夏娃,這樣人類就可以繁衍后代,“七”由此被賦予了神秘感。時間概念里有一周七天,自然現象中有七色彩虹,天文領域內有北斗七星,很多關于“七”的神秘都值得探索。而品牌標志則選為象征神秘、探索精神的情感符號-七芒星,七芒星是“不平均卻完美穩定的一體”,與品牌富有探索精神且充滿力量的形象完美吻合。

In the old testament, God created Adam in seven days and created Eve with Adam's seventh rib, so that humans could reproduce, and "seven" was given a mystique. There is a concept of time that named “seven days a week”. There is a kind of natural phenomenon that named “rainbow”. There is the Big Dipper in astronomy field. Many things about the "seven" mystery are worth exploring. And the brand logo is chosen as a symbol of mystery, the spirit of exploration of the emotional symbol-seven mango star, seven mango star is "not average but perfect and stable one", and the brand is full of exploration spirit and powerful image of the perfect match.

品牌理念

Aseven品牌商標于2016年在英國注冊。香港公司Aseven Clothing Trade Limited擁有該商標并授權予國內公司:艾斯文(深圳)文化傳播有限公司。

Aseven的產品類別主要有潮牌和女裝兩線。潮牌旨在表達年輕人獨特的風格感,使他們堅持獨立思考和不懈探索的態度。2019春夏系列合作潮流藝術家靜電場朔的畫作“吐息曼陀羅”和墨繪作品《霧都》的再創作品,無處不散發著神秘的色彩;融入圣經、教堂等元素,強調主權意識,提倡釋放真我,做內心的主宰;女裝系列則是以“優雅時尚”的生活理念,融合簡約的設計與細膩的剪裁,創作一系列極具質感及造型摩登的服裝。2019春夏系列中設計師更多思考以女性線條為載體,抓住當下的也是永恒的自然之美,帶現代女性回歸花園秘境與內心深處;極簡風格的剪裁搭配和與生俱來的自信柔和的氣質相得益彰,注入取悅自我的時尚態度與多變的色彩組合,打造出能呈現多種可能性的摩登時裝。

The logo is registered in the UK in 2016. Aseven Clothing Trade Limited, a Hong Kong company, owns the brand logo and authorizes domestic companies. In China, the company is called Esven (Shenzhen) Cultural Communication Co., Ltd.

Our tide brand aims to cater the young individuals with a distinct sense of style, make them adhere to the attitude of self-expression and independent expression. The Spring and Summer Series of 2019, in cooperation with the re-creation of the painting "Breathing Mandala" and the ink painting "Fog city", is full of mystery. It incorporates elements such as the Bible and the church, stresses sovereignty consciousness, and advocates the release of nature and self-domination.

With the concept of "elegant and fashionable" life, women's wear series combines simple design and exquisite tailoring to create a series of modern clothes with great texture and modelling.In the spring and summer series of 2019, designers think more about taking the female body as the carrier, grasping the present and eternal beauty of nature, bringing modern women back to the garden secret and inner depths; minimalist style of tailoring and matching and inherent self-confidence complement each other with gentle feminine temperament, injecting leisure and comfortable attitudes and bright colors, creating modern fashion with multi-clothing.

款式鑒賞


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